The Christian O’Connell Show‘s “Win a Billboard” campaign has returned, inviting Melburnians to be a part of an extraordinary marketing experience. Awarded the “Best Use of Multi-Format” at the Quarter One Creative Collection competition for 2023 presented by The Outdoor Media Association (OMA), this inclusive campaign celebrates the voices and stories of listeners.

Each morning, Christian takes requests from callers with personal messages they want included on the digital sites located across the city. Previous billboards have included birthday messages, apologies and reminders to loved ones.

This week’s suggestions range from asking the Prime Minister to legalise cannabis to a warm welcome home story that has highlighting listeners of the show’s generosity, kindness and willingness to help those in need.

You can hear what billboard is coming next and where on GOLD104.3’s The Christian O’Connell Show on from 6-9 am weekdays or via the free iHeart app.