DAB+ digital radio will launch on the Gold Coast next Monday April 4, bringing nine new commercial radio stations to Australia’s sixth largest city.
The launch will make Gold Coast the tenth city in Australia to have DAB+ broadcasts.
Broadcasters ARN and SCA will launch new DAB+ stations, including ARN’s new youth station CADA, while existing stations Sea FM, Triple M and Hot Tomato will be simulcast on DAB+ and continue on FM.
“The rollout of digital broadcasting technology allows the radio industry to bring more stations, new music formats, enhanced sound quality and more innovation, including pop-up stations, to Gold Coast listeners,” says CRA’s Joan Warner.
“This significant investment in improving commercial radio services recognises that Australians use a variety of technologies and devices to listen to radio. As people move between the car to the home and to mobile devices, we want them to have a reliable, high quality listening experience across all platforms.”
SCA CEO and CRA Chairman Grant Blackley says:
“As a successful early adopter of the digital radio spectrum, we are delighted that Gold Coast listeners will now be able to access new DAB+ stations from the Hit and Triple M family. Nationally our DAB+ stable reaches more than 970,000 people every week and is continuing to grow. DAB+ offers a higher quality listening experience and for SCA the ability to increase our audience in southeast Queensland. We will be announcing our DAB+ Gold Coast station line up shortly.”
ARN Regional COO Michael Harvey says:
“As leaders in local content, we’re excited to be able to elevate the current FM listening experience onto the DAB+ spectrum, but beyond that, given that the Gold Coast is Australia’s sixth largest city with one of the fastest growing economies in the country, it presents a significant opportunity for national advertisers to connect with an audience at scale.”
Nearly five million people tune in each week to all DAB+ stations (including simulcasts) across the five major metro capitals and Canberra in 2021. This reflects strong growth of 8.5% compared to 4.6 million in 2020.
Fifteen commercial DAB+ only stations ended 2021 with more than 100,000 weekly listeners in survey 8 of last year. Triple M Classic Rock was at the top with a cumulative national audience of 248,000, Coles Radio was second on 243,000 and KIIS 90s attracted 190,000 listeners. Tik Tok Trending (184,000 listeners) and Smooth Relax (163,000) rounded out the top five commercial stations.
The average time spent listening via a DAB+ radio was 9 hours and 50 mins each week.
4.47 million cars on the road have DAB+ radios. Last year, 78% of all new vehicles sold in Australia were factory fitted with DAB+, which is a greener and more spectrum efficient technology than AM and FM and offers better audio and text information.