Free 319-page e-book for radio copywriters has launched today

Hooks, First Lines and Scene Setters by Earl Pilkington is a 319-page e-book and is available to download for free from

With 25 different business categories, there are at least 101 hooks, first lines and scene setters in each category taken from commercials that will inspire, unclog writers block, and conquer dreaded deadline demons.

That’s almost 3,000 first lines for radio commercials in this one volume alone.

For example, need to write a script for:

  • Auto Repairers? Pages 26 to 28 could fix a script
  • Printers or printing services? Pages 72 to 75 for the right setup
  • Education business services?  See pages 77 to 81 to learn a thing or two

Earl says, “While great radio ads are a result of inspiring and great scripts… sometimes… it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So, I encourage people to flick around and see what inspires them from other sections to start writing, tell a client’s story and sell.

“All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are ‘out there strange’ and very left of centre. Try them out for size and see if they spark something creative in you.”

While it’s free to download now, on the first of September the e-book will be on-sale for $15.99, so get it for free while you can.

Earl says, “Copywriters like us, who work in commercial radio – don’t get paid a lot – and for the cost of 2 regular coffees per copy – these e-books should help to inspire both new radio people and old. At least – that’s the plan.”

This will be the first in a series of books for Radio Copywriters, copywriters who work in promotions, on-air and in sales.

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