Good start for radio’s new financial year

Advertising revenue for metropolitan commercial radio stations climbed significantly in the month of July 2013, up 8.97% to $57.044 million, according to figures released today by industry body, Commercial Radio Australia. This marks the sixth consecutive month of growth.

All markets increased on July 2012 numbers, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte:

  • Melbourne led the way, up 14.19% to $17.892 million
  • Sydney grew by 7.31% to $18.006 million
  • Adelaide grew by 8.49% to a total of $5.101 million
  • Perth was up 6.09% to $7.384 million
  • Brisbane reached $8.661 million, up 5.12%

Chief executive officer of Commercial Radio Australia, Joan Warner said: “Several factors, including recent political ad spend, have contributed to a very positive start for radio in the new financial year. That this growth is part of an ongoing six-month trend highlights the industry’s strength and resilience”.

For the 2012-13 financial year Radio ad revenue increased by 0.41% to $683.498 million.“Radio delivers live, local, high quality content and continues to perform robustly in testing trading conditions,” Ms Warner said.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.