Monday the 13th of February is UNESCO’s World Radio Day – a day where broadcasters, producers and radio lovers all over the world celebrate radio as a medium.
To mark WRD17, Hindenburg is offering its professional journalist audio editing software for only $1.90 for a fully licenced working copy.
The company is offering the discount to especially assist broadcasters in disadvantaged stations/countries, but it is not limited just to them, anyone can take advantage of the offer. The discount is not available to companies, only to individuals and only on World Radio Day, Monday 13 February.
For the whole of World Radio Day around the world, from 00:01 in Kiribati on the Christmas Islands, to 23:59 in Honolulu, Hawaii, Hindenburg will proudly offer a full Journalist licence for $1.90. The normal price is €85. Click the picture to go to the Hindenberg shop, but make sure you are buying on World Radio Day in your timesone, the offer will not be available before or after the date.
Why is Hindenburg pricing the discount at $1.90?
It’s part of the company’s aim of raising awareness about poverty and being a socially responsible business. Hindenburg will match all income from those licences sales and donate all proceeds to Cultural Survival.
The company explains:
At Hindenburg we always celebrate World Radio Day by collaborating with other organisations and offering radio producers discounts.
In 2017 the theme of WRD is “Radio is You”. A particular focus area is improving the collaboration between radio stations and the surrounding Civil Society, Non-Government Organisations and Educators.
As this is an area Hindenburg is particularly engaged in, we are teaming up with Cultural Survival to promote their mission to advance Indigenous Peoples’ rights & cultures worldwide.
In 2015, the World Bank adjusted the global poverty line figure to $1.90 per day per family of 4.
This means that a family must earn at least $1.90 a day to meet its most basic food, clothing and shelter needs. A family earning less is generally accepted to be living in extreme poverty.
It is estimated that half of the world’s population, about 3 billion people, live in poverty. Of that, at least 700 million people live in extreme poverty, earning less than $1.90 per day per family.
A large number of these families are Indigenous Peoples, who are furthermore often discriminated against and denied equal access to education, media and services in their home countries.
Please join us to help Indigenous Peoples around the world tell their story.