In the latest Xtra Insights survey of the Karratha region of Western Australia, the first in three years, Hit WA and the new in 2025 breakfast show of Pete & Kymba with Ben Cousins have blitzed the field with an extraordinary 51.9% audience share. Breakfast was up 16.2 to 52.6%.
Triple M in WA has two networked breakfast shows with Karratha getting Robbie and Carly, Robbie Von and Carly Portch, Robbie was previously the solo host of Triple M WA and Carly had co-hosted Hit WA breakfast with Alan Aldsworth before the shake up at the start of this year.
While Triple M only had a 1.7% audience loss, ABC Pilbara took the biggest hit, down 6.7 to just a 2.4% audience share. Kelly Gudgeon on breakfast had just a 2% audience, down from 11%.
While the results should be a cause for celebration for Hit WA’s Pete Curulli and Kymba Cahill, Kymba has been noticably absent from the show for longer than the Easter break most of the metro talent takes off, and has not returned this week.
Positive for triple j in the region. They were steady overall with a 16% audience share and saw healthy gains in afternoon listening and on weekends. But nothing compared to Hit, they had no less that a 50% audience in all days parts.
SCA Head of Regional Content, Blair Woodcock, said:
“Today, we’re celebrating one of the strongest regional survey results we’ve seen across the country. In Karratha’s second-ever radio survey, and the first since 2022, our duopoly strength was on full display, reaching over 91% of the market (P10+ cume) with significant audience growth across all dayparts. This is an extraordinary result.
“Hit 106.5 has had a dominant survey result as the #1 station (P10+) in the market, sitting on a remarkable 51.9 station listened to most. Pete & Kymba for Breakfast with Ben Cousins kicked off their first regional survey with strong results and growing the Breakfast audience by 118% (from 6,600 to 14,400 listeners) and cementing Hit’s dominance in Karratha across all dayparts. It’s been great to see Pete, Kymba, and Ben build trust and connect with Karratha listeners in just a few months.
“Over at Triple M 102.5, the new Breakfast show Robbie & Carly have had a fantastic start across Northern WA, blending energy and that Western Australian charm to set up the day. Supported by local workday announcer Ed Thomas, Triple M has grown its audience across all dayparts and recorded a 21.4% growth in audience.
“It’s a great day for our teams in Karratha and across Western Australia. This is exactly what great regional radio is about – entertaining, informing and inspiring communities across the country.”
