• 80% of influencers aren’t very good. 10% are consistently interesting. 10% are brilliant
• Political posts are a form of stress relief
• It’s nearly impossible to find a topic not represented on YouTube, or a song not on Apple/Spotify
• Many if not most “oh wow” videos are AI fakes
• Cable News is politically skewed to where it’s more political talk/opinion than information. Saying what their viewers want to hear rather than unbiased information
• You can’t migrate programming to online if the programming is weak and expect magic.  Something uninspired isn’t suddenly better if it’s digitally delivered
• AI is brilliant but it can’t generate new ideas…yet
• Online political protests are uncoordinated therefore ineffective at this time
• Radio stations and other analogue media  should be more focused on their brand distribution than their dial position as the “dial” is becoming a relic, and….
• The world is literally at your fingertips but proceed with caution and intellect.

Dave Charles (left) is the President of Media RESULTS Inc. With more than six decades spent working in radio here and overseas he was inducted into the Canadian Broadcasters Hall of Fame in 2024. Lee Abrams (right) has worked as a consultant to over 1,000 radio stations, 12 major print publications, tv stations and cable networks and is the designer of XM satellite.