Mark Dye will join breakfast on NZ’s Today FM and MediaWorks acquires HUMM

The CEO of medicinal cannabis company NUBU Pharmaceuticals, television presenter and former Newstalk ZB host, Mark Dye will co-host with Tova O’Brien from 6:30am-9am weekdays on Today FM.

Dye says, “I’m thrilled to be alongside Tova and to be part of Today FM. The time is right for a station like Today, we all need a little less divisiveness and a bit more optimism.”

 Well-known broadcaster Paul Henry will also be part of Today FM as its foundation station voice, and says, “I’ve been lucky enough to be across some of the planning behind Today FM and knew early on I wanted to be part of it. I’m delighted to lend my voice to such a positive new station – I know Today FM is going to be fresh, interesting and, like me, highly entertaining.”

In addition, MediaWorks has partnered with Radio New Zealand which will provide a news wire to Today FM and other MediaWorks stations, and will support the newsroom MediaWorks is establishing.

MediaWorks Director of News & Talk, Dallas Gurney, says it’s fantastic to have Mark Dye join Tova O’Brien to shakeup breakfast radio.

He says, “Mark has a huge passion for news. He and Tova will be a terrific duo covering all the latest happenings and angles in a unique and different way. We’re also excited Paul has wanted to be part of our journey – having someone of his experience and mana within our team will be invaluable.”

Today FM will launch in the first quarter of 2022.

MediaWorks is also adding a new addition to its radio lineup with the company announcing the acquisition of 106.2 Humm FM.

The bilingual station was first launched in 2011 and broadcasts throughout Auckland offering listeners all the latest Bollywood hits as well as current and classic Indian music.

In 2022, Humm FM will move into MediaWorks’ HQ in Hargreaves Street in Auckland, and move to 104.2 FM as MediaWorks has also recently acquired this frequency.

MediaWorks CEO Cam Wallace says Roshila and Satyan Prasad have created a fantastic brand in Humm FM and we look forward to seeing this continue under MediaWorks.

 “Humm FM attracts around 31,800 listeners every week and we see real potential around growing its audience through our digital audio app rova and serving Indian communities across the country.

 “This is a great opportunity to reach new audiences and Humm FM offers something unique with 100% of its content focused on the Indian community through their personalities and playing Bollywood’s biggest hits. We look forward to introducing this brand to listeners right across New Zealand in 2022.”

 Humm FM Managing Director Roshila Prasad says after more than 10 years of successfully operating Humm FM, it will be exciting to see the company evolve under such a large, reputable radio network.

Roshila says, “We are really proud of Humm FM. The MediaWorks acquisition has not only confirmed the value of our brand and its reach but also the significant contribution it makes to the Indian community. I look forward to working with MediaWorks over the next few months during the transition period and seeing the exciting new journey of the Humm FM audience in Auckland and throughout New Zealand.”