Guy Hamilton Howlett and Neil Martin from Marketforce Perth have won the single ad category and round one overall of the Siren Awards 2016, with a radio ad for iiNet called “Loading.”  

The ad promotes iiNet’s new super-fast cable internet and uses a voice and two sentences to recreate the experience of waiting for your internet to load.
 
Guy Hamilton Howlett said: “I wanted to share the joy of waiting for Sesame Street to load on iTunes when you have a screaming 8-month-old baby on your lap.” 

Listen to Round 1 2016 winning ads here.