Marty Sheargold, host of the Marty Sheargold Show on 105.1 Triple M Melbourne and LiSTNR, parodies the famous ‘Rob the dentist’ Oral B TV ad in an irreverent new campaign to promote the show.
Sheargold created the concept for the multi-platform campaign, showing a buff ‘radio host’ Marty facing a mirror with his back to the audience shaving his head. His face cannot be shown to the audience because “he has a face for radio” but does have an “incredible body” and is a “top bloke”.
At the end of the commercial, the real Marty Sheargold makes an appearance.
The campaign will appear in Melbourne in cinemas, 7 BVOD, and via a paid social media campaign to promote the breakfast show and Sheargold says, “It’s a funny play on the idea of having a ‘great head for radio’ which people have said to me numerous times over the years…which I always passionately disagree with.”
SCA Chief Marketing Officer, Nikki Clarkson, says, “Triple M has become famous with its audience for its cheeky, irreverent style and the Marty Sheargold ad is no exception. It is a perfect personification of the show and what listeners can expect when they tune in.”
The campaign was produced and directed in-house at SCA.