Advertising revenue at metropolitan commercial radio stations has grown by a further 5.76
percent to $654.5 million during the 12 months to the end of June 2008, according to figures
released today by Commercial Radio Australia.

The figures, sourced by Price Waterhouse Coopers, show Perth, the biggest beneficiary of the mining boom led the way with growth of
17.80 percent year-to-date (YTD) end of June 2008.

Brisbane is up 10.90 percent YTD,
Melbourne is up 6.65 percent YTD and Adelaide is up 6.51 percent YTD. But the Sydney
market continued to decline, down 1.17 percent YTD.

Nonetheless, Sydney easily pulled the biggest chunk of commercial revenue, the market accounting for $218.7 million of advertising during the financial year. Melbourne recorded revenue of $186 million, Brisbane $104.5 million, Perth $83 million and Adelaide $62 million.

CRA CEO, Joan Warner, said the latest figures show that radio remains a powerful advertising proposition, with even greater opportunities ahead. “Commercial radio ad revenue has now increased every year for the past six years,” Ms
Warner said.

Ms Warner added that the link between radio and online presented a significant opportunity
for commercial radio stations and many had invested significantly in developing their online
presence in recent times. “Radio and the internet are both instant, conversational media that appeal to the connected
generation, so there are clear benefits in using radio and online advertising in combination.
The launch of digital radio in 2009 will also give radio a new lease of life,” Ms Warner said.