New App amplifies reach of radio brands marketing activities

A new app has been launched offering branded photo and video marketing for radio stations.

The newly launched Biz Brand Cam app lets radio stations capture authentic photo or video content (including animated GIF’s) and determine which social upload options they can be shared to. 

There is also the option to include a competition entry form or database collection tool, or include a link to an individual database URL.

Kapja Ltd, the New Zealand software development company that developed Biz Brand Cam, enlisted MediaWorks, New Zealand’s largest independent broadcaster as it’s launch partner.

MediaWorks radio brands used Biz Brand Cam during the New Zealand summer to capture branded photos and videos of audiences at events such as concerts, sporting events, and awards nights, and for advertisers on-site promotions.

MediaWorks Marketing Manager Emily Hancox recognised the importance of leveraging these social interactions to connect and grow their audiences.

“Kapja’s Biz Brand Cam app allows us to produce authentic, inspiring and relevant content in collaboration with our customers. It perfectly compliments our existing promotional, experimental, and event marketing activities, and has the functionality to meet both our brands, and advertisers, marketing objectives.” 

Biz Brand Cam is now available on the Apple App Store.

Check it out.


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