ARN has launched a new pop-up digital station to cover the iHeart Radio Festival, which is on this weekend.
In the lead up to one of the world’s biggest radio music events, the iHeartRadio music festival in Las Vegas, ARN will this Saturday launch a dedicated DAB+ and online station, iHeartRadio Music Festival (iHR2 Festival).
The station will bring Australian audiences exclusive content, interviews as well as music from featured artists performing at this year’s sold out festival.
iHR2 Festival will continue to air all the latest content and music from the US, right up until the Festival, which can be heard live and, later, time shifted for listeners convenience on September 21 and 22.
The concert will also be played in full on the Mix Network on Sunday 23rd September from 8pm (EST)
This is the second iHeartRadio festival, which was launched in 2011 with some of the biggest music names on the planet.
The staggering line up of Artists performing at the 2012 festival on September 1st includes:
Taylor Swift, Aerosmith, Rihanna, Usher, Bon Jovi
Green Day, Lil Wayne, No Doubt, Pink
Linkin Park, Brad Paisley, Miranda Lambert, Mary J Blige
Shakira, Calvin Harris, Jason Aldean, Enrique Iglesias
Deadmau5, Pitbull and Swedish House Mafia
The 2011 festival was broadcast in America to an overwhelming response on more than 800 radio stations across the Clear Channel Network. Clear Channel is a 50% shareholder in ARN.
“ARN is thrilled to bring this content exclusively to Australian audiences” says ARN National Content Director, Duncan Campbell. “With the popularity of On air with Ryan Seacrest that airs nationally on the MIX network, we know our audiences enjoy relevant content from the US and this highlights ARN’s capacity to deliver strong, unique content to our audiences on multiple platforms.”
On the 3rd anniversary of digital radio in Australia, ARN is continuing to play a dynamic role in the digital radio landscape. On September 1, in addition to iHR2 Festival station launching, Mix’90s will become a stand-alone DAB+ station while on the back of the success of Chemist Warehouse Mix90’s, ARN will be launching Chemist Warehouse Remix.
Like the UK Radio Player, which gives access to all UKK stations in one internet player, iHeartRadio in the US does a similar thing, making over a thousand American stations available on the one player.