New Fox 101.9 campaign “Fifi, Fev & Nick are your mates on the radio” hits Melbourne

Fox 101.9’s Fifi, Fev & Nick, have a new singalong and animated campaign featuring some of their greatest moments and the tagline, “Your mates on radio, it’s Melbourne’s favourite show.” 

The commercial, alongside showcasing EP Leon Sjogren’s earworm vocals and lyrics, also has vignettes such as Fifi as the Moomba Queen, breaking a Guinness World Record for the longest marathon for a radio music show at 27 hours, and Fev’s Guinness World Record mark.

 SCA Chief Marketing Officer, Nikki Clarkson, said:

“The jingle was the basis of the idea, along with the development of three new and lovable animated characters of Fifi Box, Brendan Fevola and Nick Cody. The aim of the campaign is to ensure the creative is reflective of Melbourne’s no. 1 Breakfast show. It’s distinctive and different from the usual radio approach and we guarantee Melburnians will be singing along before they know it.”

The Fox campaign will run on free TV, BVOD, socials and cinema throughout the year.


Strategy and Creative development – SCA Marketing

Lyrics and Vocals – Leon Sjogren, Executive Producer Fifi, Fev & Nick

Music – David Konsky, Head of Audio Production, Metro, SCA

Video content – Marcel Marais and Azzan Schuster – SCA Digital Content Producers

Production – Post Lounge

Animation – Jumbla. 


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