Amanda Unwin has been appointed as Head of Agency Sales – Sydney for SCA.

Currently a Group Sales Manager in SCA Sydney’s agency sales team, this new role will give Amanda responsibility for national budgets across digital, metro, regional and syndicated radio sales, heading up a team of 35. 
After a role as Account Manager at ARN, Amanda moved to Austereo in 2008 working across agencies and some of the biggest radio advertisers in the country including, Kellogg’s, American Express, Diageo & the Federal Government.
 
In 2012, she became a GSM with Authentic Entertainment immersed in the world of online video, branded content and syndicated radio.  She returned to SCA in 2013 as GSM managing the highest performing revenue portfolio and responsible for the team’s biggest radio contract negotiations for clients such as McDonald’s, Telstra & Woolworths.
 
Amanda said: “I am thrilled to be taking on the role of Head of Sydney Agency Sales across SCA radio, a business I have had a longstanding love and affinity for.
 
“I feel very privileged to have the opportunity to lead a team of talented individuals as they continue to provide our agency partners and clients with market leading insight led ideation.
 
“Since joining the business in 2008, I have never felt more excited about the leadership, content strategy and vision for our business. We’re a team on a path of accelerated growth and I can’t wait to lead a group of people who pride themselves on delivering exceptional results for their clients.” 

Head of Sydney Radio Sales Carla Vella said, “Amanda is one of the best in the business and is well respected across the industry and amongst her peers at SCA. 

“She has a solid understanding of the Sydney market and our partners would agree that her longstanding career in media has come through a genuine desire to deliver insight led solutions for clients. Amanda is a great leader and I am excited about what she will bring to the role.”

Amanda will commence her new role on October 1.