The New Zealand Commercial Radio Industry released the S1 2022 GfK Radio Audience Data into the market today, and it shows more than 3.7 million New Zealanders were listening to radio every week and over 3.4 million of those listen to commercial radio stations.
Radio Broadcasters CEO Jana Rangooni says “While we won’t see the full impacts of the recent moves to Orange for some months, the release today starts to show the recent spikes to News and Talk formats may be easing. We would expect to see more swings back to music radio in 2022 if international patterns are anything to go by.”
MediaWorks CEO Cam Wallace says “With more than 3.4 million New Zealanders listening to commercial radio on a weekly basis, it’s positive to see the medium reaching New Zealanders of all ages. 2021 was full of challenges, but it’s fantastic to see such strong results to mark the start of 2022 and we look forward to seeing what the rest of the year brings as life returns to the new normal for both New Zealanders and business.”
Michael Boggs, NZME CEO, says “Today’s results show that Kiwis continue to flock to radio for their entertainment and news, demonstrating its ongoing value and importance. Whilst some challenges and uncertainty remain for many New Zealand businesses, we are pleased to see radio continues to be a valuable platform for advertisers to reach large audiences in New Zealand.”