Nine will launch its own cross-platform traffic brand, NTN, aimed at delivering the most up-to-date and comprehensive traffic news.

NTN will launch with live reports across Nine’s market-leading radio stations 2GB, 3AW, 4BC and 6PR, audio live streaming and digital platforms in Sydney, Melbourne, Brisbane and Perth.

Nine’s Chief Sales Officer, Michael Stephenson, says, “Our premium traffic network is a new cross platform alternative to traditional traffic products.

“We are number one in radio and number one in streaming – we have serious cross platform scale. NTN is a premium cross platform product where brands can own traffic at scale across Australia’s leading radio network, audio live streaming, digital platforms and, ahead, on TODAY.

“Our premium traffic network should definitely be in every Total Audio media buy.”

Nine has also launched its addressable data targeting capability across its digital radio assets.

As part of accessing Nine’s broader 20 million signed in users, advertisers can target logged-in users across Nine’s radio stations.

Nine’s data capabilities will include demo, location, 9Tribes and intent segments from data partners including Flybuys and Equifax.

Director of Sales – Total Audio, Ashley Earnshaw, says, “The future of radio is Total Audio, the combination of live radio, digital live stream and podcasts. Nine’s addressable solutions allows advertisers to harness the significant scale of our digital listening, with the refinement of deeper people based targeting, across those relevant segments for their brands. 

 “With more personalised and more targeted advertising, we have a unique opportunity to drive deeper effectiveness and data-led audio solutions for clients. At Nine, we continue to evolve and drive the power of people based marketing across our audio solutions.”