The Laundy Family has today announced it will rebrand Nine Radio to Tapt Media once the acquisition of the audio business is complete.

The new identity, which is expected to come into effect from 1 May 2026, has been designed to reflect a business that is inherently connected, “tapt in” and driven by innovation.

The name underscores the company’s mission to help audiences and advertisers “tap” into the most influential conversations, news, and entertainment in the country.

The names of its talk stations – Sydney’s 2GB, Melbourne’s 3AW, Brisbane’s 4BC, and Perth’s 6PR – will remain unchanged.

The rebrand marks a strategic pivot toward an ambitious agenda, aiming to solidify its position across talk radio, live streaming, podcasting and data-led advertising solutions.

Managing Director of Nine Radio and incoming CEO of Tapt Media Tom Malone said “The transition to Tapt Media is about more than just a name change; it’s a statement of intent.”

“Our talk stations are the heartbeat of their communities, and they will remain the foundation of what we do. “ ‘Tapt’ perfectly captures our energy as we expand deeper into the digital space. It’s about being connected, being in the know, and providing a platform that is as vibrant and agile as the audiences we serve. We are incredibly excited about this next chapter and the prosperous future it promises for our people, our partners, and our listeners.”

Ralph van Dijk’s Eardrum Media agency was heavily in volved with the selection and strategy around the name.

The significance of the ‘tap’ component of the new name is not lost on those who are aware of the other business interests of the company, the beer on tap in the Laundy company’s pubs.