The Nine Network responded to a challenging month with an event in Sydney yesterday October 24 and a slate of products and programs to expand advertising reach. For their radio stations there was the launch of Nine Audio: Finance, short ten second advertising adjacent to the network’s finance reports.
There was multi platform options, new shows for television and commercials now added to Stan Sport. Nine Audio: Finance was the only offering specific to the network’s audio assets.
Nine Audio: Finance’s short and high-frequency, standalone audio advertising builds on the Nine Traffic Network (NTN) using lean in advertising contextual opportunities with reports airing hourly during breakfast as well as 30-second ads and other finance assets in programs like Money News and the Money News Catch Up and Market Wrap podcasts.
Nine’s Director of Sales – Total Audio, Ashley Earnshaw said:
“Nine Audio: Finance is a game-changer for advertisers in the finance sector. It’s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement.”
Nine Audio: Finance launches October 28, with additional audio verticals to follow in 2025.