Edison Research in America has surveyed awareness of podcasts and growing audience trends in this latest report in the series The Infinite Dial.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
The charts below show the rise of podcasting over the past decade, and also include information on the following:
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear for podcasting
The study shows a rapidly growing awareness of podcasts with Americans.
A total of 2,001 people were interviewed to explore Americans’ use of digital platforms and new media. From 1/5/16 to 2/10/16, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. Interviews were 52% landline phones and 48% mobile phones.