Podcast downloads hit a new weekly high in Australia | radioinfo

Podcast downloads hit a new weekly high in Australia

Thursday 14 May, 2020

The Australian Podcast Ranker for April, released today, shows downloads of the top 100 podcasts hit a new average weekly high of 5.5 million in the month, up 14 per cent on the previous result, while the All-Australian Top 100 list reached 3.9 million average weekly downloads, up 10 per cent.

 
For the first time, the April ranker includes shows from the American podcast network Wondery, NBC News and independent Australian publisher Wavelength Creative.
 
Wondery produced the Joe Exotic: Tiger King podcast that inspired the Netflix series and also features The Dollop, a long-running history and comedy podcast from ATC.  Australian sales representation for Wondery and NBC News is provided by Ranieri & Co.
 
Wavelength Creative has also joined the ranker, with their Saving Apollo 13 podcast, about the spacecraft that failed en route to the moon, debuting on the All-Australian Top 100.
 
Chief executive officer of Commercial Radio Australia, Joan Warner, says, “Australians are enjoying a wide variety of podcasts while in lockdown, with comedy, self-education, radio catch-up and sports-oriented podcasts performing strongly, despite virtually no sport being played.”

Twenty-seven new entities debuted in the Top 100 Podcast ranker this reporting period, including The Dollop with Dave Anthony and Gareth Reynolds (Wondery), Fake Doctors, Real Friends with Zach and Donald (ARN/iHeartMedia), and I Catch Killers with Gary Jubelin (News Corp Australia).

Stuff You Should Know (ARN/iHeartMedia) remained in the #1 spot as the most downloaded podcast in the region from 30 March through 3 May.  The total Average Weekly Downloads for the Top 100 in this reporting period is 5.5M, up 14% from the last reporting period (17 February through 15 March 2020).

As for the All-Australian Top 100 Podcast Ranker, twenty new entities debuted this reporting period, including Emsolation (SCA-PodcastOne Australia), Saving Apollo 13 (Wavelength Creative), and Survivor’s Guide to Coronavirus with Nazeen Hussain and James Milsom (ARN/iHeartMedia).

Hamish & Andy (SCA-PodcastOne Australia) claimed the #1 spot as the most downloaded podcast in the region.  The total Average Weekly Downloads for the All-Australian Top 100 in this reporting period is 3.9M, up 10% from the last reporting period (17 February through 15 March 2020). 

Australian radio show catch-up podcasts accounted for 11 of the ranker’s top 20 most downloaded and listened to podcasts in the All-Australian list.

The Australian Podcast Ranker was launched in October to increase awareness and advertising revenue for the sector, by providing advertisers with independent, comparative data on podcast performance.
 
A report by Deloitte released in February predicted Australian podcasting revenue would see double-digit growth through 2020 as consumers, creators, brands and media buyers become more familiar with the medium.

 



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