Podcasts growing in popularity in Australia
31 July 2019 · News
1.6 million Australians are now downloading audio or video podcasts in an average four weeks, up from under 1 million just four years ago, and while this only represents just over 8% of the population...
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Tags: podcast listening | Roy Morgan | Triple M
Two articles at https://internationalpodcastday.com/podcasting-history/ and https://en.wikipedia.org/wiki/Podcast give a history of podcasting starting in 2004 with the invention of the podcasting method and the early adopters of podcasting.
But according to the ABC, https://www.abc.net.au/technology/techexplained/articles/2011/04/11/3158016.htm (copy from "https" to ".htm" and paste in browser), podcasts or rather downloadable digital audio files have been available since 1999. Podcasts have been provided by diverse sources before being adopted by broadcasters.
The ABC has been an early adopter of podcasting since the early 2000s long before being adopted by the commercial broadcasting sector.
While anyone with a computer, audio software and microphone can make a podcast, a podcast's popularity depends on (a) the quality of the content and (b) a 'popular' distribution point such as the ABC, a particular broadcaster's site or iTunes. The list is not exhaustible.
Given the diverse sources of podcast producers, my question to the author of this article and/or the editor is how were statistics compiled for the number of podcasts in Australia for the 2014 to 2018 period?
Thank you,
Anthony of exciting Belfield
EDITOR: Thanks exciting Anthony, we always love your comments! The Roy Morgan research is from qualitative face to face interviews, not downloads, so the methodology is different. A Roy Morgan explanation paragraph says:
Research conducted directly with real people is qualitatively and quantitatively more valuable than information drawn only through automated processes from web browsers and complicated algorithms. It’s the only way to learn how many real people – not bots, devices, clicks, or impressions – visit a site. These are the latest results from Roy Morgan Single Source derived from in-depth face-to-face interviews with 1,000 Australians each week, 50,000 each year.