Podcasts growing in popularity in Australia

1.6 million Australians are now downloading audio or video podcasts in an average four weeks, up from under 1 million just four years ago, and while this only represents just over 8% of the population, it is a 70% increase on 2015 figures according to a new study from Roy Morgan
The study shows the increase of nearly 700,000 downloads since 2015 with downloads to mobile phones having more than tripled in the past four years. 

By way of comparison a year ago Roy Morgan reported that around 2.2 million Australians visited leading streaming music site Spotify in an average four weeks, 1.3 million visited, SoundCloud and just over 520,000 visited third placed Triple M
CEO of Roy Morgan, Michele Levine, says “Podcasts are a relatively new part of the media landscape but are making an increasing impact as audiences for the service are on a steady growth track up an impressive 70% over the last four years to over 1.6 million Australians in 2019. 
“The ability to listen to your favourite podcast while commuting to and from work and tuning out from the hustle and bustle on crowded public transport, or just relaxing in your spare time to catch up on what’s been happening in an area of personal interest is appealing to a growing number of Australians. 
“Driving the growth in podcasts is the convenience of being able to download the podcast directly to your mobile phone which obviously allows you to listen to the service wherever you want.”




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