The metropolitan commercial radio market has recorded its eighth consecutive month of growth, up 2.28% in September, compared with the same month last year. Total advertising spend reached $57.695 million in the five major capitals, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte:
- Perth posted the most significant increase, rising 6.43% to $8.198 million
- Melbourne radio stations continued their strong start to the 2013-14 financial year, up 2.88% to $17.740 million
- Brisbane climbed 1.76% to $8.719 million, Sydney rose 1.54% to $17.888 million
- The Adelaide market softened by 2.39% to $5.150 million.
Chief executive officer of Commercial Radio Australia Joan Warner said: “Commercial radio is an effective medium for advertisers in uncertain economic conditions. In an increasingly competitive media landscape, radio remains a reliable and cost efficient option for advertisers. Eight months of consecutive growth is very pleasing in a tough and dynamic media landscape.”
The Metropolitan Commercial Radio Advertising Revenue figures for the first three months of the financial year show considerable growth:
- All markets were up 5.55% to $175.908 million overall
- Melbourne rose 8.91% to $54.438 million
- Perth was up 6.88% to $24.064 million
- Sydney gained 3.82% to $54.841 million
- Adelaide climbed 3.74%% to $15.979 million
- Brisbane grew 2.51% to $26.586 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.