You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
I have followed stories in the 'newspapers' about the downfall of 2GB since the departure of Alan Jones. A lot of the readers' comments have displayed their dissatisfaction of Ben Fordham's broadcasts saying that they have switched off 2GB.
Given that the survey has included a period where Alan Jones was on air, I cannot see a reflection of those complainants who have 'switched off' 2GB in the ratings. In fact the ratings have increased. Consider the mathematical weighting of five months that Ben was on air. The rating of 14.6% would have been a substantial contribution by Ben.
My congratulations. This time, management's decisions have worked.
However 2UE and its other stations Magic 1278 and 4BH, I would not be surprised if they are sold off. I may be wrong.
For 2CH, the ratings have increased 37% from 3.5% to 4.8%. Perhaps its best audience in a long time. It's a swan song rating given the new owners will switch to a new sporting format. That's business.
Thank you,
Anthony of exciting Belfield
I was one who switched off Ben Fordham for his banging on about face masks which the majority of his listeners were not wearing. I guess I was only one of a few, perhaps, to act on my convictions.
With respect to 2CH and its new owners' desire to throw money away, it is amazing that existing sport focussed stations receive miserable ratings and this new crowd think they can reverse that. Surely, they would die for their sport concept to achieve ratings presently achieved by Classic Hits 2CH.
There must be a lot of money to be wasted by investors in radio stations and a deep lack of understanding as to what listeners want.