Radio revenue for metropolitan markets was flat for the financial year ended June 2012, according to figures released today by industry body, Commercial Radio Australia.
According to the 2012 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue for the twelve months ended June for the five metropolitan markets was down 0.47% to a total of $680.704 million, compared to FY11.
Adelaide grew 3.4% to $65.54 million; Melbourne was up 0.19% to $204.873 million; Perth fell 0.88% to $90.74 million; Brisbane fell 0.35% to $109.624 million and Sydney fell 2.12% to $209.925 million.
Chief executive officer of Commercial Radio Australia, Joan Warner said the results were patchy, with Adelaide performing well but Sydney, particularly feeling the impact of lower business confidence.
“Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market,” Ms Warner said.
For the month of June 2012, all markets recorded a fall in revenue except for Sydney, which grew for the second month in a row. For the month of June for the five metropolitan markets, revenue fell 3.44% to a total of $60.309 million, compared to the same month a year earlier.
In this timeframe, Sydney grew 1.58% to $19.784 million; Melbourne fell 3.33% to $17.847 million, Brisbane fell 9.57% to $9.172 million, Adelaide fell 5.39% to $5.834 million and Perth fell 6.57% to $7.673 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.
“Radio is continuing to perform in comparison to other traditional media in maintaining a solid revenue base and its multiplatform delivery is a major component of its effectiveness for advertisers,” Ms Warner said.