Nielsen’s latest digital publishing results have revealed a total audience for SCA of 1.486M for the month of February.
This figure is the highest ever recorded by SCA.
The Hit Network and Triple M are also placed #1 and #2 radio network respectively, with Entertainment and Sport continuing to engage SCA’s audience digitally. Triple M Sydney was the biggest radio website based on Unique Digital Audience in February.
SCA’s Chief Digital Enablement Officer, Vijay Solanki said: “The new measurement* is designed to capture mobile usage as well as desktop, and given the majority of our digital audience are on mobile devices it’s a stronger reflection of the consumer reality; mobile first.
“It’s a fantastic result that reinforces the strength of both our digital products and our powerful content. It shows clients that we have the best reach and the power to engage consumers across key digital platforms like mobile, social & digital audio.”
SCA’s Chief Creative Officer, Guy Dobson added: “These figures show the power of unique compelling online content. To have more than twice the audience than our counterpart’s shows our digital strategy is robust and engaging.”
*Nielsen’s new hybrid methodology with Digital Ratings (Monthly) introduces a panel of mobile devices, to provide an unduplicated cross-device view of audience. This gives unrivalled insight into the digital behaviour of Australians across key devices.