SBS has refreshed its homepage to now be able to publish in more than 60 languages across text, video and audio.
Made possible by a major technical overhaul, the site’s redesign features a scalable, and mobile-friendly interface that makes it easier to access relevant news and information, public service messaging, as well as sports, shows and movies.
SBS’s Director of Strategy, Sarah Yassien said,
“It’s not just about great content and a frictionless user journey across our sites. As audiences rapidly shift to online consumption, we’re right there with them, with SBS On Demand at the heart of our digital presence and our in-language news and newly relaunched SBS Audio offering now more accessible than ever.”
“These innovations make our offering even more compelling and are reflective of SBS’s commitment to serving a truly contemporary Australian community through audio, video and text in just about any language our audience speaks.”
Key features of the new homepage include:
- content recommendations based on automatically detected language preferences
- a news shelf presenting SBS’s journalism in more than 60 languages
- ability quickly switch between English and professionally translated news articles in multiple languages
- easier access to live radio channels and SBS On Demand linear streams
- a new Explore SBS section, drawing in the most recent content from across the network
- improved global navigation across the SBS network.