SCA confirms rebranding of LocalWorks stations to Triple M
26 September 2016 · News
Southern Cross Austereo has confirmed from 15 December 2016 it will deliver a cohesive rebrand of its stable of regional radio stations.
With 43 stations, the Hit Network will become the largest rad...
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Tags: Hit Network | Localworks | SCA | Triple M
Rebranding regional stations shows how SCA have failed to educate their clients what each station means and how they fit into their market and network.
The change the names of long operating stations is a simplistic move to pander to the inexperienced and uninformed young advertising types based in metro markets buying airtime of regional stations.
If they can't work out where a station fits within a network, they should try a little harder, it's not difficult.
When you rebrand, your brand value begins from zero. What a costly blunder to destroy value in your company.
Oh and Bundaberg, has had Hitz 93.9 since 1992, SCA keen to curry up market confusion there?