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Rebranding regional stations shows how SCA have failed to educate their clients what each station means and how they fit into their market and network.
The change the names of long operating stations is a simplistic move to pander to the inexperienced and uninformed young advertising types based in metro markets buying airtime of regional stations.
If they can't work out where a station fits within a network, they should try a little harder, it's not difficult.
When you rebrand, your brand value begins from zero. What a costly blunder to destroy value in your company.
Oh and Bundaberg, has had Hitz 93.9 since 1992, SCA keen to curry up market confusion there?