SCA embraces new charity partnerships

SCA‘s charity program SCA Embrace has partnered with Endometriosis Australia and Cancer Council. Over the next two years SCA staff will be encouraged to get involved in areas such as research, local community activities, and volunteering opportunities. The two charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA’s platforms including radio and digital.

SCA CEO, John Kelly, said:

“We are absolutely thrilled to be partnering with Endometriosis Australia and Cancer Council as our official charities. The not-for-profit sector continues to face fundraising and awareness challenges, especially in light of the increased cost of living environment many Australians are experiencing and we look forward to supporting both organisations for this two-year term.

“We have chosen both charities because they presented compelling stories that showed us how we could truly make a difference to each organisation, and to educate the wider community across Australia on endometriosis, with the charity’s first ever media partner in SCA. Both charities also provide opportunities for us to support our people who are living with endometriosis or impacted by cancer, allowing us to align with so many different areas of our business.

“Since its inception in 2016, SCA Embrace has provided $237 million of in-kind advertising to our charity partners. To know that our people’s time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is a privilege on behalf of our company to support.”

Further information about the charities can be found at and


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