Last week we brought you the news that Absolute Radio in the UK has introduced a revolutionary new music concept to the Christian O’Connell Breakfast Show.
 
Listeners now have a choice between seven different music formats while listening to the same on air talent, news, sport weather, traffic and, of course, ads.
 
Dubbed “Project Banana’ in its secretive planning stage, it was the brainchild of Clive Dickens, who has for the past year been SCA’s Director of Digital and Innovation right here in Australia.

“It was indeed my idea, and the AR team have very innovatively executed it to great effect,” Dickens told radioinfo.
“Over 40% of Absolute Radio Breakfast Audience now enjoy the station within one of the ‘other’ six music formats available online and on Digital Radio.”
 
The system took months of development work by the One Golden Square team and developers at RCS, responsible for the station’s GSelector music scheduling software.
 
Despite having all the necessary RCS software in place, Dickens told radioinfo that SCA, “does not have any current plans to replicate this with SCA but we have plenty of other innovations to come over the coming months.”

Banana photo: shutterstock