Tapt Media officially launched this morning (May 1) with the Laundy Family Office completing the acquisition from Nine Entertainment Co the radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane, and 6PR in Perth.

The new website looks good: https://taptmedia.com.au/

Arthur Laundy said:

“There is a natural synergy between the live, local pulse of 2GB, 3AW, 4BC, and 6PR and the communal spirit of Australian hospitality. Our venues have always been the heartbeat of their neighbourhoods – a place where Aussies come together to talk about the news, cheer on their team, and debate the issues of the day. Talk radio is the natural extension of that local conversation; it is the voice of the community, just as our venues are a second home.

“We are confident that our ownership provides the stability, excitement and shared long-term vision to grow this business, and couldn’t be more excited to see these iconic stations continue to thrive.”

Incoming Tapt Media CEO Tom Malone (pictured above), the new ownership represents an inflection point for the business:

“What you’ll see in coming months is a transformation of our distribution and commercial strategy to realise the full potential of the incredible content our teams create around the clock. Our ambition is to evolve into a digital media business – with live radio at our core, complemented by short and long form audio and video, distributed where and how people want to consume.

We have a century of heritage behind these microphones, and our future potential is only limited by our imagination. We’ve rebranded as Tapt because we are exactly that – tapped into the news, opinions and issues of the cities we serve.

Our stations are more ubiquitous and more relevant today than they’ve ever been. With the Laundy family, we have backers who are investing over the long term. We’re tapped in, and we’re just getting started.”

On air it was business as usual.

Craig Laundy came in to join Ben Fordham on 2GB breakfast, saying it was surreal to now own the stations:

They went on to speak to how advertising on the station was part of the reason for the value of the purchase, how they trusted the on air and management team to keep running the business successfully and that the biggest changes will happen behind the scenes.

Externally, there is a new app, new News theme from next week and Sports Today replaces the Nine Network’s Wide World of Sports name on the network’s evening sports show.

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