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What happened to Stardust? "We are changing to Easy Radio because of your feedback." I get here, and it is ONE comment you responded to? Well I LOVE Stardust. I want Frank and Harry and Deano and Buble back. Easy is VERY disappointing. My only hope with the ORIGINAL Stardust, is that you expand your playlist a bit, even among the singers that you do play. They have more than the 2-3 songs of theirs that you played. More Stardust more of the older jazz standards. More big band. MORE!!!!
ps- Please do NOT tell me to "take it easy", talk about rage inducing.
I have been missing "Stardust" radio for quite a few years. It was similar to the "Beautiful Music" format of 2CH in the 1980s. The "Stardust" format could have expanded its repertoire to include contemporary artists, and yes even a tinge of 1990s electronic dance and classics.
The only downside apart from from closing was that there were too many songs from Rod Stewart's "American Songbook".
I remarked a few times of the saturation of the classic hits/hits and memories/golden oldies formats in the Sydney market on DAB+, FM, AM (2CH has the best signal of all stations on DAB+ at 128kbs) and online (2UW from Newcastle). Then the problem I see is that if you target the age group to a particular market, particularly an older demographic, is that the particular market will shrink over time.
To illustrate, a station playing 1960s and 1970s music targets music to the 50-65 age group. But a station playing the music from Bach (1700s) Chopin (1800s) and Johan Strauss (1800s) does not target a demographic of people aged 200+. Yet this music endures across all age groups. Music from the Rolling Stones, David Bowie and The Kinks also appeals to all age groups.
I believe that it is possible to have a music format that appeals to all age groups. A universal format for all ages and attract advertising from diverse groups, not just superannuation services, dental services, aged care services and undertakers.
The proviso before proceeding with a format that there there is genuine research and not just confirmation bias and assume that a particular genre of music belongs to a particular age demographic.
Regards
Anthony from exciting Belfield