A new digital radio station, called Stardust, was born today at 4pm.
Austereo has launched another national digital radio station called Stardust, featuring easy listening ‘timeless classics.’ Using the name made famous in Hoagy Carmichael‘s song, the station launched after a couple of weeks of bird sounds (see our previous story).
The station opened with the song Stardust, followed by Frank Sinatra’s New York New York. Other artists played in the first hour were Dean Martin, Harry Connick Junior, Bobby Darin and Elvis Presley.
The first station jingle played is a blast from the past. Listen here.
The playlist is a mixture of softer 1950s and 1960s pop, with older jazz standards. There is a lot of covers of the classics by more contemporary artists such as Harry Connick, Michael Buble and some from Rod Stewart’s later jazz classic albums.
Together with Austereo’s other easy tempo station Buddah, this station will serve a nibble away at the edges of stations such as smooth, SBS Chill and 2CH.
At last year’s CRA National Conference, programming expert Greg Smith said a ‘2CH type station’ was needed on FM or digital radio. Perhaps the folk at Austereo were listening to that advice. What do you think of the format? See comments from one reader below and add your thoughts, or interact on this topic with us on facebook.
On the day before the third anniversary of digital radio, this new station gives older listeners another reason to buy a digital radio.