Still time to win a Siren

Agencies and radio stations have extra time to submit entries for the best radio ad in the 2014 Siren Awards. 

The Siren Final Call closes on 28 February, and allows agencies and stations to submit work previously not entered, or re-enter work that had not been recognised in the previous rounds.

CRA CEO Joan Warner said the additional ‘last chance’ entry time for Sirens 2014 was started as a feature a few years ago and had been a great way of ensuring advertising agencies, stations and studios had sufficient time and opportunity to participate in the national awards. “This is the final opportunity for people to be part of this year’s Siren Awards and entry is free – so it is well worth the effort,” Ms Warner said.

Ads will be judged by a panel of industry experts and those chosen from the Final Call round will join winners and highly commended from each of the five rounds of Sirens already completed. All of these finalists will then be eligible to win the overall Gold Siren for 2014. The winner of the Gold Siren will be announced in May.

The overall Gold Siren winner for 2014 will be automatically entered into this year’s Cannes Radio Lions as well as the winning writers receiving a free trip to the Cannes Lion International Festival of Creativity.  In addition, the client of the winning 2014 Gold Siren Award for the best radio ad of the year also wins a trip to Cannes alongside the creatives who wrote the ad.
   
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.  The awards promote the importance of creativity as a way to make radio advertising more effective.

Listen to winning ads from Rounds 1-4 at www.sirenawards.com.au and find the Siren Awards on Facebook.

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