Stronger focus on content development at Broadcast Asia 2012

The rise of social platforms is compelling the broadcasting industry to develop content suitable for multi-screen delivery and to reinvent their strategy to successfully engage audiences through social TV, according to speakers preparing for next month’s Broadcast Asia Conference in Singapore.

 

The Content Creative Production Conference at BroadcastAsia2012 is back for its third instalment, bringing together industry professionals in discussions on content formats and mediums, content distribution, as well as production and post-production strategies.

 

Held from 20 – 21 June 2012 at Suntec Singapore, the Creative Content Production Conference will focus on small screen and big screen production.

 

More and more radio people are engaging with the multi-screen concept, as radio consumers use phones and iPads to consume screen content and interact with contacts on social media, while they are listening to the radio.

 

Day one of the event will feature discussions on how to create content to appeal to specific target audiences on various platforms. A panel discussion titled, ‘Monetisation of Content’ will help attendees gain a deeper understanding of what content buyers now look for while buying content, the different types of formats for different regions, and what some of the most sought-after genres and stories are for the year ahead.

Universal McCann will present the latest findings from wave 6 of its on-going social media tracker study, revealing where huge requirements for content exist and the production and diffusion of content in Asia.

 

While the conference is predominantly about tv and film, there is plenty of food for thought for radio people in it too.

 

 

Conferences at a glance:

 

 

Creative Content Production Conference & Workshops

BroadcastAsia International Conference

Date:

20 – 22 June 2012

19 – 22 June 2012

Venue:

Room 308, 309

Suntec Singapore

Room 301, 302 & 303

Suntec Singapore

Opening Hours:

20 – 21 June: 9:00 a.m. – 5:00 p.m.

22 June: 9.00 a.m. – 12:30 p.m.

19 – 22 June: 9:00 a.m. – 5:00 p.m.

Admission:

Registered delegates only

Registered delegates only

Registration:

http://broadcast-asia.com/creative-content-production-conference.html

http://broadcast-asia.com/bca2012-international-conference.html