The results of the third capital city ratings survey for 2007 have been released. 5AA has jumped to the top of the Adelaide market, 3AW dropped significantly in Melbourne but retains top spot, 2GB leads in Sydney, Nova leads in Brisbane and Mix94.5 leads in Perth.
The survey was conducted for Commercial Radio Australia between Sun February 11 – Sat March 17, 2007 and Sun March 25 – Sat April 28, 2007.
Click the city name links below to see the demographic and shift breakdowns, or click on our Nielsen Ratings link to see station rankings.
Refresh this story as the day progresses to see the latest additions and comments.
Stations targeting older demographics have gained in a survey with not much significant movement. 2GB had the biggest increase, up 1.0 share points to 13.8% overall, well ahead of the rest of the pack in top market position.
2UE also gained, up 0.4 to 7.0%, ABC702 was up 0.2 to 9.5%, NewsRadio gained 0.2 to 1.6% and WSFM gained 0.5 to 8.1%. Vega was up by 0.3 share points to 3.6%.
Nova increased by 0.3 to 7.5%, while other commercial FMs dropped slightly. 2Day was down 0.9 to 9.2%, Mix lost 0.1 to 6.4%, triple m dropped 0.6 to 6.0%.
2Day won all under 39 demographics and 2GB won the over 40 demos. 2GB won breakfast morning, afternoons, evenings and weekends, with only ABC702’s Richard Glover drive shift keeping 2GB from a clean sweep of all shifts in the market this survey.
Market leader 3AW dropped significantly this survey, down 3.9 share points to 13.6%. Second placed Fox FM crept closer to 3AW, up 0.7 to 11.3%. ABC774, in third position, dropped 0.8 to 11.1%, while fourth placed Gold FM had the biggest gain of the survey, up 1.3 share points to 10.9%.
Fulfilling Paul Thompson’s prediction (see our other story) Vega lifted slightly in both cities, with Vega 91.5 up 0.5 share points to 3.6%.
Triple M gained 0.7 to 7.6%, Magic was up 0.4 to 5.0% amd 3MP gained 0.3 to 3.4%. Classic FM lifted by 0.7 share points to 2.2%.
Fox won 10-17s and 25-39s, Nova won 18-24s, Gold won 40-54s and 3AW won the 55+ demographic. 3AW retained its hold on breakfast and morning, evenings and weekends. Gold won afternoons, Fox won drive.
Nova tightened its lead on the Brisbane market, increasing share by 1.0% to 16.2%. 4BH and 4KQ also gained, with 4BH up 1.3 to 10.5% and 4KQ up 1.2 to 7.1%.
Nova won the under 39 demographics, 97.3 won 40-54s and 4BH won 55+. Nova won all shifts including weekends.
5AA has gained top spot in Adelaide after a 3.1 share point rise this survey to 18.1%. Mix 102.3 dropped to second, down 0.4 to 15.2%.
SAFM won 10-17s, Nova and SAFM won 18-24s, Nova won 25-39s, Mix won 40-54s and 5AA won the over 55s.
Breakfast was won by 5AA, Mix won mornings and afternoons, 5AA won drive, evenings and weekends.
Mix94.5 has increased its lead in the Perth market, up 0.4 share points to 20.7%. Nove 93.7 gained most this survey, up 0.8 to 10.8%, while ABC720 had the biggest fall, down 1.0 share points to 10.2%.
92.9 won 10-17s, Nova won 18-24s, Mix 94.5 and 96fm tied for the 25-39 demographic, Mix won 40-54s and ABC720 won 55+.
Mix 94.5 won breakfast, all daytime shifts and weekends, ABC720 won evenings.
ABC 702 Sydney
It’s been a good week for 702 ABC Sydney! ABC Local Radio Metropolitan Station of the year for 2007, 702 ABC Sydney, is 2nd in the Sydney market overall with a share of 9.5% (Mon-Sun 5.30am-12mn).
702 ABC Sydney, with more listeners than any other station in the market, is ‘must listen to radio’ for Sydneysiders aged 35+.
BREAKFAST: With a share of 11.1%, Adam Spencer, has stamped his unique mix of warmth, intelligence and humour on the Sydney market at Breakfast (M-F 5.30am-7.45am).
MORNINGS: Virginia Trioli (M-F 8.30am-11am) with a share of 8.7%, continues to keep her listeners informed and entertained each weekday.
DRIVE: Richard Glover (M-F 3pm-6pm) increased his share from 9.2% to 10.8% -making him the No. 1 Drive presenter in Sydney. Richard’s larrikin take on the day’s events is hitting the right note as he reaches more people than any other talk station during this timeslot.
“Today’s results cap off an exciting couple of weeks for 702 – the results reaffirm the strong connection our listeners have with the station. It’s also fantastic to have had the dedication of all our staff recognised by the ABC – being named ABC Local Radio’s Metropolitan Station of the year for 2007” said station manager Roger Summerill.
3AW
3AW is again the number one radio station in Melbourne (AM and FM) rating 13.6% Mon-Sun 5.30am-midnight. Two points clear of the next station.
3AW has been number one for 35 consecutive surveys – a record for the Melbourne radio market
3AW is number one Breakfast, Morning, Afternoons, Evenings and Weekends.
3AW Program Director Clark Forbes said: “3AW is two points clear of the competition at the top of the ratings. It’s out 35th consecutive number one and I am very happy with that result.
Highlights for 3AW include:
Breakfast with Ross Stevenson and John Burns 5.30 – 8.30am – rating 18.7% – number one for 43 consecutive surveys – (number one since survey 1/2002).
Morning with Neil Mitchell 8.30am – midday – rating 14.8% – still number one
Afternoons with Ernie Sigley noon – 4pm – rating 9.9%
Drive with Derryn Hinch 4 – 6pm rating 11.2%
Sports Today with Gerard Healy and Dwayne Russell 6 – 8pm (Mon-Thurs) – rating 8.7%,
Nightline with Bruce Mansfield and Philip Brady 8pm – midnight – rating 16.0%, number one
Weekends – rating 13.1% – number one
Nova 100 Melbourne
Nova 100 General Manager Sam Thompson said she was pleased with this morning’s Nielsen Media Research Survey 3 ratings results.
“Our Breakfast and Drive shifts held steady which is great considering Kate Langbroek’s absence on-air with her pregnancy, birth and now hernia operation.
Akmal in Drive has been quite amazing holding the Drive Show together while his co-host Kate Ritchie won the Gold Logie, continued her “Home And Away” commitments and signed-up for “It Takes Two”.
Thanks for our listeners for being so loyal and sticking with us”, she said.
Nova 1069 Brisbane
Listeners have taken a chance on Nova 106.9 in the latest radio
ratings, declaring it Brisbane’s leading radio station!
It was a historic survey for Nova 106.9 who during this period,
celebrated its 2 nd anniversary since launching in Brisbane, recorded
its highest result to date and has now spent over 12 months as the
city’s leading station!
Nova 106.9 went ALL IN during Survey 3 by throwing a “$50,000
Vegas Party” and after the 9 th fluke in a row, Nova 106.9 is leading:
• All people under 40? (13 in a row)
• Overall? all people 10+ (9 in a row)
• 10-17s, 18-24’s, 25-39’s, 25-54’s
• Breakfast with Meshel, Ash, Kip & Luttsy
• Mornings, Afternoons, Drive, Nights & Weekends
• in cumulative audience, with 442,000 listeners
Nova 106.9’s General Manager Sean Ryan said, “When Nova
launched, we tried something different – we listened! Listeners told
us that they wanted a low clutter environment, real announcers,
great new music and no bullshit! I think our localism has paid off!
From humbled beginnings, we look to an even more humble future.
To continue our growth, we know it’s imperative that we continue to
evolve as a radio station & give listeners what they want!”
Vega
High five for vega 95.3fm!
vega 95.3fm has increased its ratings for the fifth consecutive survey, attracting
a 3.6% overall share (+ 0.3%).
The breakfast show, “Ange, Tony & Bec with Mikey Robins”, continues to grow with a 3.1% overall share (+ 0.6%). For the first time vega 95.3fm has overtaken some of its major competitors, achieving a 6.7% overall share of 40-54 year old listeners (+ 0.6%).
In Melbourne, vega 91.5fm also increased to 3.6% overall (+ 0.5%).
“Five growth surveys in a row is a definite positive trend, and one we plan to
continue with consistency and time,” said vega 95.3fm General Manager,
Mandi Wicks.
“More and more Sydneysiders are making the switch to vega 95.3fm because
of the vega variety – 70s, 80s and the best new songs,” she said.
DMG Network
Nova Leads Again As No.1 Network in Australia Under 40.
In the third AC Nielsen survey for 2007 released today, the Nova Network again achieved the No. 1
position in the Under 40 demographic across Australia, a position it has held for 15 of the past 16
surveys since the completion of Novanet in early 2005.
In addition, DMG Radio Australia delivered strong gains in ratings figures with 4 out of the 5 Nova
stations increasing audience, Nova Brisbane and Fiveaa Adelaide achieving dominant No. 1 positions
and both vega stations increasing again to their highest shares on record.
vega 95.3 in Sydney increased overall share audience from 3.3% to 3.6% which represented the fifth
consecutive increase for the station. vega 95.3fm also increased its share in its target audience of
40-54’s from 6.1% to 6.7% overall. The vega Sydney breakfast show with Angela Catterns, Tony
Squires, Rebecca Wilson & Mikey Robins increased share from 2.5% to 3.1%.
vega 91.5fm in
Melbourne repeated this success also lifting share from 3.1% to 3.6% overall and scored a strong
increase in 40-54 year olds from 4.7% to 6.6% overall.
Nova 969 is on the way back in Sydney led by the resurgent Merrick and Rosso breakfast show,
which lifted its overall audience from 7.8% to 8.4%* overall and now sits within 1.2% of the No. 1 FM
breakfast position in Sydney. Overall, Nova 969 in Sydney lifted its audience share from 7.2% to
7.5% and saw a good increases for its new drive show with Akmal & Kate Ritchie which rose from
8.3% to 9.4% overall.
Nova 100 in Melbourne achieved an overall share of 9.2% and held its leading position with 18-39’s
in Melbourne. The Nova breakfast with Hughesy and Kate held its share at 9.0%
Nova 106.9fm Brisbane increased its audience from 15.2 % to 16.2% which is the highest share on
record for the station and making it 10 in a Row as the No. 1 station in Brisbane.
Nova 106.9fm
Brisbane continued to lead in the key breakfast shift increasing share from 14.4% to 14.9%* and
dominated the key demographics of 10-17, 18-24 , 25-39, 18-39 and Under 40 .
Nova 91.9fm in Adelaide performed well in the survey, increasing its overall share from 10.8% to
11.2%. The station continues to lead the market in key demographics of 18-39 and All People Under
40.
DMG’s talk station FIVEaa blitzed the survey increasing overall share from 15.0% to 18.1% to reclaim
the No. 1 overall spot in Adelaide and a best ever breakfast result of 22.8% for the team of Keith
Conlon, Tony Pilkington, Jon Blake, Jane Doyle & Chris McDermott. Similarly in drive KG & Cornesy
repeated the massive increases in the prior survey, lifting share from 17.5 % to 21.4% overall.
Nova 93.7fm in Perth increased share overall from 10% to 10.8% in the survey and achieved the
leading position for All People Under 40 and All People 18-39 in the market.
FIVEaa
FIVEaa is Adelaide’s most popular radio station again, with a 10+ share of 18.1%, 2.9% clear
of all other radio stations! The FIVEaa breakfast team of Keith Conlon, Tony Pilkington, Jon Blake, Jane Doyle and Chris
McDermott – recorded their best ever result – number one for the nvarchar(15)eenth consecutive
survey – jumping 2.7% to hold 22.8% of listeners – 7.2% ahead of all other Adelaide radio
stations.
FIVEaa’s KG & Cornesy also grew their already strong number one rating Sports Show,
recording a rise of 3.9% to 21.4%.
FIVEaa’s Leon Byner moved up to number two position, adding 3.6% 15.1%.
FIVEaa’s newest recruit Amanda Blair jumped 2.7% to record a 10.3% share in afternoons – a
rise of 41% since Amanda joined the radio station in January.
FIVEaa’s Bob Francis maintains his dominance of night-time radio listening in Adelaide rising
4.5% with 28.4%, a massive 17.7% clear of his nearest opposition.
FIVEaa’s Michael Keelan is the most popular weekend breakfast host in Adelaide recording an
average 10+ share of 22.6%, 6.5% clear of all other Adelaide radio stations.
FIVEaa’s football coverage also blitzed the opposition again … beating all other radio stations
covering football.
General Manager Paul Bartlett said, “This is a great result for the radio station with strong gains in
every shift. And with a record-breaking breakfast share, everyone working at FIVEaa should be very
proud of what we’ve achieved.”
Australian Radio Network
The Australian Radio Network’s Classic Hits stations in Sydney, Melbourne and Brisbane have all posted substantial increases in listeners, according to the third radio ratings survey for 2007.
In the case of WSFM in Sydney and GOLD FM in Melbourne, the Classic Hits stations were the number one FM stations among the target demographic group – listeners aged between 40 and 54.
GOLD FM recorded the largest increase of any station in the Melbourne market, increasing its audience share among listeners of all ages by 1.3 points to 10.9 per cent, ensuring the Classic Hits station retained its place as the second most popular FM station in the city – and closing in on the number one spot. Breakfast with Grubby and Dee Dee enjoyed a surge of 2.6 points in overall audience share to 9.9 per cent.
In Sydney, WSFM was the second most listened-to FM station, increasing its overall audience share by 0.5 points to 8.1 per cent.
In Brisbane, Classic Hits station 4KQ increased its overall audience share by 1.2 points to 7.1 per cent.
Meanwhile, the other ARN stations – in the Mix “Feel Good” format – also performed strongly in all markets.
In Sydney, Mix 106.5 in Sydney attracted an additional 35,000 new listeners and remained steady at 6.4 per cent of total share.
Mix 101.1 in Melbourne continues to see its long-term strategy paying off, increasing its share by 0.2 points to 6.2 per cent. Breakfast with Tracy and Tim increased by 0.7 points to 5.8 per cent of total audience share.
And in Brisbane, 97.3FM increased its overall share by 0.7 points to 10.3, ranking it the number three FM station in the market.
In Adelaide, MIX102.3 retained its position as the number one FM station, despite a slight decrease in overall audience share to 15.2 per cent. Cruise 1323 had 6.9 per cent of total audience share.
The Chief Executive of ARN, Bob Longwell, said he was pleased with the strong results recorded by the network’s stations and in particular by the Classic Hits stations.
“We are particularly pleased with the results of our Classic Hits format in the Melbourne, Sydney and Brisbane markets, with the stations continuing to dominate in the target demographic group,” Mr Longwell said.”
“Our breakfast teams across all stations and across all key markets have performed particularly well in this latest survey, providing further proof of the quality of our programming and strength of our relationship with both audiences and advertisers.”
Cruise 1323 Adelaide
Cruise1323 – The way more South Australian’s choose to relax
Adelaide’s newest radio station, Cruise1323, continues to grow, with over 13,000 new listeners
tuning in for the timeless songs from timeless artists.
In a survey that is historically challenging for music stations, over 122,000 Adelaide Baby
Boomers are cruising through the day with the songs they love, according to the latest AC Nielsen
radio ratings, released today.
Cruise1323 has remained steady, recording an overall Share of 6.9% for All People 10+.
Other survey highlights for Cruise 1323 include:
Breakfast: John Dean – 5.0%
Mornings: Peter Burgham – 8.1%
Afternoons: Craig Huggins – 7.8%
Drive: Mark Elliston – 6.6%
Evenings: Bob Peters – 6.2%
“Cruise continues to perform above expectations; its stress free format is extremely popular with
Adelaide Baby Boomers and Beyond and we expect the Cruise audience to continue to grow even
during the football season” say’s Cruise1323 General Manager George Fiacchi.
Austereo
Austereo has recorded strong ratings growth in the Melbourne and Adelaide markets, while retaining the number one FM station in Sydney in today’s radio ratings.
Austereo chief executive officer Michael Anderson said he was encouraged by the stand-out performance of the group’s Today and Triple M networks in the southern capitals.
“Melbourne has continued its excellent ratings growth throughout the year, while Adelaide has shown strong improvement in a competitive market,” he said.
“Fox FM is the clear FM market leader in Melbourne, with a commanding position through entertaining shows such as the Matt and Jo Show at breakfast and Hamish and Andy in drive.
“Triple M in Melbourne has increased its ratings and we’d expect that to continue throughout the year with our popular AFL call.
“We’re particularly pleased with the Adelaide result – we have a new breakfast show at SAFM and it is connecting with listeners.
“Triple M has had a great improvement in Adelaide as well, with the biggest ratings increase of any FM station in the city.”
Mr Anderson said he noted a slight drop in ratings in Sydney and Brisbane, but Austereo would continue to refine and improve its offering.
“2Day FM is Sydney’s clear number one FM station, with the Kyle and Jackie O Show in breakfast remaining well ahead of its nearest competition,” he said.
“We believe Triple M’s new breakfast show The Shebang, with Fifi Box and Marty Sheargold is a great show and they has a big future.
“In Brisbane, some work remains to be done, although Triple M remains the number two FM station there with another steady result.
“Brisbane’s new shows, such as Wil Anderson and Lehmo in drive on Triple M, and B105’s new breakfast show, are sounding great and we’re confident their ratings will improve as listeners discover them.”
Mr Anderson also paid tribute to the team at Perth’s Mix 94.5, who are celebrating their 60th consecutive survey at number one.
“It’s a tremendous achievement to not only stay at number one for so long, but to continue to show such a commanding lead over your rivals,” he said.
“The result demonstrates the fantastic talent we have in Perth, both on-air and off.”
Austereo chairman Peter Harvie said: “The strength of our on air talent nationwide is supported by the results. We believe that there is even greater upside to come.”
4BH
Best Songs of All Time 882 4BH has continued to climb the radio ratings ladder again
beating traditional rival 4KQ and a string of FM heavy weights (97.3 & B105).
Nielsen Media Research Survey 3, released today shows 882 4BH with a 10.5% share of All
People 10+ Monday – Sunday, its best result in seven years.
The successful 4BH Breakfast duo of Kim Mothershaw and Loretta Ryan increased their
audience by over 33% from 7.2 to 9.6%.
882 4BH still proves to be a great weekend destination with a share increase from 11.1 to
13.8%.
882 4BH is again the number one adult music station in Brisbane with a share of 17.7% up
from 14.8 (All People 40+ Mon-Sun).
Program Director Geoff Harrison said 882 4BH strives to be warm, friendly, welcoming and
Brisbane focused. “As we celebrate 75 years of service to our City I’m proud of the entire
team. Individually they’re a reliable friend to each listener and they certainly know how to pick
good songs to sing along with”.
KEY RESULTS:
Breakfast – Kim Mothershaw and Loretta Ryan – Up 2.4 to 9.6%
Mornings – Greg Victor – Up 0.4 to 10.1%
Afternoon/Drive – Pete Rudder – Up 0.3 to 9.2%
Evenings – Geoff Harrison – Up 0.6 to 9.1%
Weekends – Up 2.7 to 13.8%