Think like an AdMan, Sell like a MadMan

International sales strategist Paul Weyland has joined Valerie Geller as another international speaker for October’s National Radio Conference in Sydney.


Marketing, branding and sales strategist, Paul Weyland is now the second international speaker announced for the 2012 National Conference.

Weyland has shown hundreds of organizations how to cut through advertising clutter. He will reveal to conference delegates why price is the last thing you need to sacrifice when trying to attract new customers.

As a consultant, trainer, author and university lecturer, Weyland has coached many media organisations to achieve increased sales results.

His session Think like an AdMan, Sell like a MadMan – Getting Local Direct Sales Right, will show how to come up with brilliant long-term “Deep-Sell” ideas for local direct clients, how to get appointments so you can pitch your strategy and how to triple or quadruple what local clients “think” they should be spending on your station.


Click here for more information about conference speakers and click here to download the conference registration form.