One of the most anticipated sessions at Radio Days Europe 25 is curated by Niall Power, Head of Station Sound Beat 102-103 Ireland, Top 10 promotions around the world.
The top radio promotions are :
1. Tat for Taylor: Beat102103.com
- The prize – trip to France to see Taylor Swift in Concert.
- Would you be willing to get a massive Taylor Tattoo for it?
- The tattoo was picked by our listeners.
- Huge response with very sweet stories – Doing it for sisters, best friends etc
- Our winner was a stepfather in the process of adopting his stepdaughter.
2. Taylor’s Installation: Today FM Ireland
3. Christian O’Connell’s $10,000 Beer Race: Gold 104.3
“How well can you hold your beer?” asked Christian O’Connell during his breakfast show.
4. Sander vs Time: Belgium MNM radio
5. Just Landed: Frontstage Entertainment – Greece
6. Quid Games: FM104 Dublin, Ireland
- Won the best innovation for the Irish Awards last October.
7. Dessert Day: Q Radio Netherlands
8. Paper Planes: Cyprus Ant Radio
9. Giant Detention: BBC Radio 1 United Kingdom
- On the first day school goes back Greg James is placed on detention with the rest of his team, for being disrespectful towards the management.
- Greg is driven to a secret location and locked in room. His team and other guests gradually join him and they continue to broadcast their show.
- To escape the room the listeners listeners had to crack the code to release them, which happened 36 hours later.
10. Underdogs: Fox 101.9 Melbourne
A heart warming promotion which spread joy!
These are Niall’s top 5 take away tips:
- Ensure the mechanic is not overly complicated.
- Give it the “serial effect” – people want to know what happens next.
- Ensure the 360 approach but always bring it back to on air.
- Big budgets aren’t everything.
- It’s all about being creative!