Last month Craig Bruce was part of the Hivio audio future festival, discussing how to make great audio entertainment and developing and nurturing talent.
He says every radio company in Australia is in a race to find great talent. “We have to get to them first and invest our time and focus in mentoring them…You’re gonna kiss a lot of toads along the way, but we must take every opportunity to bring new talent into the business.”
Speaking to Mark Ramsey he listed three things that are special about Australian radio:
2. Australia is one of the most innovative radio markets in the world because of its creativity and innovation,
3. The focus is on the talent.
He used the example of Hamish and Andy, who are the top media brand in Australia. That’s not just top radio brand, but top media brand overall.
In his talk he used Hamish and Andy as a case study to illustrate how important it is to track and invest in new talent.
Some of the questions Craig answers in his talk include:
Why is the #1 Media Brand in Australia a Radio Show?
What’s your assessment of what you hear on the radio in the US?
How do you convince management to invest in talent development?
How do young people in Australia interact with the medium? What’s their audio usage like across platforms?
Hear Craig Bruce’s answers in the video below.