New Zealand’s MediaWorks will merge two stations next year, combining RadioLIVE with the Magic network to form a new network called Magic Talk.
In an email to staff, CEO Michael Anderson (pictured) said the merged station would offer both music and talk radio.
“The merged entity will operate a music station and a talk station, and the talk station will be run by the music radio side of our business.”
Two major programming features, Rural Exchange and The AM Show are expected to remain unchanged, while other shows are likely to undergo a revamp. Newshub will also continue to be simulcast in the evening.
The aim is to offer a “talk-music hybrid” in a strategic move that is aimed to build audience engagement and revenue.