Video has not killed the radio star, radio reigns supreme as the most widely consumed and trusted media source globally.
This Sunday UNESCO calls on all radio stations to celebrate on the 13th of February the eleventh edition of World Radio Day, under the theme “Radio and Trust“.
This years sub-themes are
- Trust in radio journalism: Produce independent and high-quality content
- Trust and accessibility: Take care of your audience
- Trust and viability of radio stations: Ensure competitiveness
Ahead of World Radio Day , University of Southern Queensland Senior Lecturer (Television and Radio Broadcast) Dr Ashley Jones (pictured) says it continued to be a powerful platform worldwide.
He says, “Its monopoly on the broadcast market may have waned since its golden age of the 20s through to the 50s, yet the audio business is holding its own in today’s tough economic climate.
“Central to this continued success is trust. Listening to and choosing radio is based on a trust relationship. Social media does not enjoy the same consumer confidence.
“The public has the right and reasonable expectation that radio will earn and maintain that trust by being authentic, local and responsive to the needs of its audience.”
The University of Southern Queensland has graduated hundreds of students from its broadcast courses, with alumni currently working on air and in production on ABC radio, commercial radio stations and associated audio business products, including podcasting.
CRA Chief Executive Officer Joan Warner says they are delighted to support internships and work experience opportunities for third-year students undertaking Bachelor of TV and Radio Production with the University.
She says, “Students will be able to hone their skills by working alongside Queensland commercial radio teams by gaining first-hand experience in all facets of radio production.
“The internships support students to make the transition from study into their rewarding and dynamic careers in the commercial radio industry.
“In 2021, radio continued to be a mainstay for Australian listeners who regard it as a trusted source of news and entertainment.
“One of the key ways for commercial radio to remain successful in the future is by attracting the best and the brightest young talent to work in the industry.”
Voice of the Illawarra VOX FM will also join in for World Radio Day, reflecting the theme of Radio and Trust in the role the station has played in serving the community.
The station received the Community Group of the Year award at this years Wollongong Australia Day Awards, recognising the role the station has played in providing the community with trusted information.
To mark World Radio Day, VOX FM will be holding an open studios day and their presenters will share a dish from their culture with visitors.
The open day will be the first in-person event open to visitors since the station moved two years ago and will kick off their fundraising efforts for this year.