Swiss-made 3D audio technology will meet edgy Scandinavian design in the world’s first 3D sound digital radio, being launched at this week’s IFA electronics fair in Berlin. The radio, developed by Sonic Emotion and Norwegian brand Pinell combines Sonic Emotion’s innovative 3D sound technology with luxury features such as an integrated colour touch screen, and is named the Pinell Wide.

The Pinell Wide, which yields a typical Scandinavian look and feel, is capable of creating “an exquisite 3D sound experience in any listening room.” According to the manufacturers, music originates from dimensions never before heard with a digital radio, regardless of listener positioning.

Sonic Emotion Director of Sales & Marketing Andy Macaluso says:

“With sonic emotion 3D sound technology, the Pinell Wide creates an all-enveloping bubble of 3D sound. Audio output is truly remarkable and a huge step above other digital radios available today. We’re very happy that together with Pinell we can provide consumers with such premium audio performance from an ultra-modern device.”

Based on wavefield synthesis, sonic emotion 3D sound technology fills any listening room with sonic waves, creating the illusion of sounds originating from all around, even where there’s no loudspeakers.

The Pinell Wide is currently being displayed on Sonic Emotion’s booth at IFA in Germany.