GfK Survey 2 preview – the end of an era

It is still hard to fathom that today will be the last time Kyle and Jackie O appear on Radioinfo’s charts, tables and imaging on survey day. With all that has unfolded toward court proceedings this Friday April 24, while Kyle Sandilands and Jackie Henderson might be heard on radio again, it looks like the most successful breakfast show of this generation is irretrievably broken.

This morning, April 23 at 9:30am, GfK Radio 360 Survey 2 2026 is released. It was measured continuously from Sunday February 8 to Saturday April 4. Then there was a two week survey break which most metro talent took advantage of.

Friday February 20 was the last time Jackie O was heard on ARN’s KIIS Network. Tuesday March 3 was the day Kyle and the show was pulled altogether after Jackie’s announcement that she “cannot continue to work with Mr Kyle Sandilands.”

Kent ‘Smallzy’ Small covered the first two weeks while also managing his own, new drive and evenings shows. Mike Etheridge has been looking after things since.

While Kyle and Jackie have departed, they were still present for some of this survey period and fans will have both checked in afterwards and stayed if what they heard was not disruptive enough to drive their choices.

I don’t think any Radioinfo survey preview previous has considered including the Triton Australian Podcast Ranker results at the same time, but today’s the day.

The March ranker, released on April 22, had at No 1 Mamamia Out Loud. The ranker doesn’t include video podcast streams like YouTube so Mamamia’s 1,220,628 monthly listeners is all the more impressive, and relevant to this radio discussion.

Typically, across December, January and February, Hamish and Andy who have dominated Australian podcasting for so long, take what they’ve called a ‘government mandated break’. They deserve this, breakfast radio announcers deserve their breaks too, but the festive season of 2025/6 Mamamia Out Loud, with some foresight and a refreshed Mia Freedman didn’t pause.

They restructured to include a bigger team (and video). From December to March they have doubled their monthly audience. In a saturated market that is astonishing.

I spent more time than I wanted chasing a comment or anything from Mamamia in response but have gotten duck egg. I get it.

Mamamia would like to fly quietly under the radar for a little while longer.

But, an extra 200K Mamamia Out Loud monthly listeners from February to March says to me that they have picked up some of those Kyle and Jackie O listeners looking elsewhere. For the ‘largest independent women’s media group’ I think you can surmise which of the K&J fans have found an alternative. That number is hugely significant.

The GfK ratings measure a person who might just spend 7 and a half minutes with a station. As a result, at breakfast time, they could literally consume the full gamut of commercial radio in some metro markets.

The cume then will give a better idea of what listeners, and specifically the Kyle and Jackie O audience, are now doing with their time. Survey 1 saw a 60K decrease (and a 74K for Christian O’Connell who took over from Jonesy and Amanda on Gold 101.7) that didn’t really benefit anyone except Beau, Cat and Woodsy on Triple M in Sydney. Jase and Lauren on Nova 100 and Fifi, Fev and Nick on The Fox FM were the big winners of potential new audience in Melbourne.

This survey you might expect KIIS 1065 to drop a whole lot more in Sydney.

Mike Etheridge might be holding the fort admirably, and the KIIS results Survey 2 might not be half as pronounced as the losses GOLD 101.7 suffered by networking breakfast Survey 1.

But what if KIIS and GOLD continue to lose their Sydney and Melbourne audiences Survey 2, and the cume doesn’t change all that much?

That’s when the Triton podcast figures become more significant. We can’t see on them how Toni and Ryan, Diary of a CEO, The Mel Robbins podcast or The Joe Rogan Experience are going. But we can see from Mamamia Out Loud that more than 200,000 people listened to that podcast in March who didn’t in February.

That’s food for thought for the broadcast industry.

GfK Radio 360 Survey 2 results can be found on Radioinfo from 9:30am this morning.

Jen Seyderhelm is a writer, editor and podcaster for Radioinfo.

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