18 November 2024 Content from BPR With the rise of diverse audio options like streaming and podcasts, radio faces a unique challenge. By bridging the gap between what...
7 October 2024 Content from BPR In the crowded world of beverage brands, Liquid Death—a canned water company—emerged with a distinct approach that defied the norms of marketing bottled...
8 July 2024 Content from BPR Adapting to a changing landscape is a core survival skill for any business, including radio. Some businesses successfully manage this as part...
9 October 2023 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced programmers, and sometimes...
18 September 2023 Content from BPR In 1914, Gerald Lambert was working for his father’s failing small business and slowly going broke. His company, Lambert Pharmaceuticals, sold an...
30 July 2023 Content from BPR Radio, like any business, needs people who are willing to take well-calculated risks to continually improve their product offering. Building that new...
4 June 2023 Content from BPR. This is the first installment in a series of articles about the classical music radio format designed to explore different ways in...
23 May 2023 Content from BPR According to BPR’s latest study on the all-audio listening environment, music streaming is seeing more of its users spending upwards of 2...
16 April 2023 Content from BPR It’s a common theme, contemporary music is in a difficult phase. US Music consultant Guy Zapoleon calls this period the ‘doldrums’ a...
2 April 2023 Content from BPR As radio people, we often live in a dream world where we assume that our listeners are hanging on for every word...
15 May 2022 Content from BPR. In his 2006 book – The Long Tail, author Chris Anderson suggests that the age of the ‘hit’ is dead –...
13 March 2022 Content from BPR In 1974 a young Kodak engineer named Steven Sasson was assigned a seemingly low-stakes task: to see if there was any practical...
22 August 2021 Content from BPR One of the age-old radio dilemmas centres around a simple question… what is the right amount of talk on a music...
8 August 2021 Content from BPR Ben Hunt-Davis, the captain of the British national men’s rowing team, faced consistent setbacks in 1998. To deal with the failures,...
18 July 2021 Content from BPR This article is the third in a six part series. The real value in strategic thinking isn’t just in generating ideas...
11 July 2021 Content from BPR Covid changed the way people look at many things, from social interactions to work from home to the re-shaping of media...
20 June 2021 Content from BPR This article is the first in a six-part series. The real value in strategic thinking isn’t just in generating ideas or...
6 June 2021 Content from BPR "The great thing about fact-based decisions is that they overrule the hierarchy.” That’s another quote from Amazon’s Jeff Bezos. What he is...
9 May 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business strategy. He is credited...
25 April 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to be the least complacent and...
28 March 2021 Content from BPR Researchers at Durham University have discovered something that radio programmers have known for decades…. the age we make the strongest musical...
21 March 2021 Content from BPR Over the last few years there has been some debate about the relative merits of recall-based research vs observed behaviour data. Sadly,...
7 March 2021 Content from BPR Wouldn’t you like to know what your target audience is really listening to? Traditional radio ratings services measure just one thing...
28 February 2021 Content from BPR When I was a PD, one of the things I’d ask the talent in an aircheck session was…… “Before we listen...
21 February 2021 Content from BPR “And that’s the way it is” There is a diminishing trust in digitally delivered news, particularly news disseminated via Google or...
14 February 2021 Content from BPR Many radio people stress the importance of “being local”. And there is a valid argument to the concept but great networked...
17 January 2021 Content from BPR Thanks to Paige Nienaber for this one. Paige was at the Twin Cities market leading station WLOL at the time the following...
10 January 2021 Content from BPR Here’s a great quote from Amazon’s Jeff Bezos. “I very frequently get asked the question: ‘What’s going to change in the...
6 December 2020 Content from BPR Several famous people have been attributed with the phrase “what you see depends upon where you stand”, who-ever is responsible, truer...
22 November 2020 Content from BPR The Secret Sound. One of the most successful radio promotions in the world.