18 February 2026 With nearly 10 million Australians living in regional areas, advertising campaigns that target regional audiences can reach more people and sell more products. New analysis...
18 February 2026 "Audio in the media mix is the catalyst" for more effective campaigns, Mark Ritson told HEARD conference delegates this afternoon in Sydney. Presenting research about...
18 February 2026 Australia's commercial audio networks have united to deliver what agencies and advertisers have asked for: frictionless access to audio's growing reach and proven effectiveness. At...
24 February 2025 After their last Melbourne promotional activity, dropping $100K of prize laden tennis balls from the sky, went off without a hitch, The KIIS Network's Kyle...
19 February 2025 Commercial Radio and Audio (CRA) has had a makeover with a brand new logo and website refresh. The new site can now be found at:...
18 November 2024 After the success of the first annual audio showcase hosted by Commercial Radio & Audio (CRA), HEARD is back in 2025. HEARD in 2024 featured...
18 July 2024 I got a lot out of the second iteration of Commercial Radio and Audio (CRA)’s events advocating for our industry, this time called The Audio...
10 July 2024 Following on from February's HEARD event in Sydney, Commercial Radio and Audio (CRA) invites media, marketing, radio and advertising professionals and those who seek to...
11 March 2024 Commercial Radio and Audio (CRA)'s Communications Manager Wendy Searle is leaving this week to set up a feature series podcast company and follow a writing dream....
21 February 2024 Professor Mark Ritson’s presentation last Thursday (which you can watch in full further down) suggested, with the subtlety of an avalanche (of facts), that advertisers...
15 February 2024 “Audio audiences are continuing to grow because there are now more listening occasions.” One of the most important learnings for media buyers and advertising creatives...
15 February 2024 “Audio is in great shape… the audience is growing,” said Ford Ennals, opening today’s HEARD conference in Sydney. “The content on audio has never been...
12 February 2024 Digital Audio and Streaming Video deliver better than average return on advertising investment, according to recent reports from Analytic Partners. Paul Sinkinson, Managing Director at...
