Airbnb the top podcast advertiser, news the top advertiser genre

18 May 2026 Q1 2026 saw podcast ad spending continue to increase and particularly across travel, retail and finance categories. ARN’s iHeart and Magellan AI's quarterly report...

Entain Group leads podcast ad boom in iHeart & Magellan AI’s quarterly report

23 February 2026 Wagering company Entain Group led investment in the Australian podcast industry during 2025, according to ARN’s iHeart and Magellan AI’s Q4 report. Throughout the year, several Entain Group brands invested heavily into podcasts including Hello Sport, Alpha Blokes, No Dribble and Ladbrokes in titles such as Tradies, The Bye Round with James Graham and The… Read More

Entain the top podcast advertiser Q3 2025, gambling, food and auto up their spend

16 November 2025 While other media are struggling, investment in podcasting advertising continues to increase with ARN’s iHeart and Magellan AI's Q3 report in Australia showing spend gains in...

ARN’s iHeart and Magellan unveil new insights into Australia’s podcast advertising

28 August 2025 Building on its quarterly release of Australia’s top podcast advertisers, ARN’s iHeart and Magellan AI have unveiled a new report providing deeper insights into how brands are leveraging podcasts to connect with their customers. The revived quarterly report continues to showcase the top brands investing in Australian podcasts and the genres they’re investing in, with… Read More

Shopify tops podcast ad spend in Q1 2025

26 May 2025 ARN's iHeart and Magellan AI have released the top 15 brands advertising on Australian podcasts for Q1 2025, with Shopify No 1 and advertising growth...

Airbnb the top ARN iHeart podcast advertiser for Q4 2024

24 February 2025 ARN's iHeart and Magellan AI have released the Q4 2024 report of the top 15 advertisers on Australian podcasts, with Airbnb No 1, and the...

BetterHelp the top Australian Q3 podcast advertiser

9 December 2024 ARN iHeart's top 15 brands advertising on Australian podcasts in Q3 2024 have been announced, with online therapy provider BetterHelp the biggest investor during this...

ARN iHeart and Magellan AI top podcast advertisers Q2 2024

17 October 2024 ARN iHeart and Magellan AI have released their Top 15 Podcast Advertisers list for Q2 2024 as well as a new initiative to recognise the...

McDonalds tops iHeart podcast advertising for Q1 2024

16 May 2024 I've been rumbling over an article in support of industry measurement organisations and resources like GfK, Triton and, in this instance, Magellan AI. ARN and...

iHeart’s top podcast advertisers for Q4 2023, Amazon still #1

13 February 2024 iHeart and Magellan AI have shared the 15 companies advertising most on Australian podcasts for Q4 2023. Amazon is again No.

Australian podcast advertising continues to grow

21 November 2023 ARN's iHeart and Magellan AI have revealed the top 15 brands who are advertising on Australian podcasts for Q3 2023 with the data also showing...

Podcast advertising is up 72% YoY: Magellan AI

17 August 2022 ARN’s iHeart has shared new data from Magellan AI, which has revealed the top 15 brands advertising for Q2, 2022 across the podcast landscape nationally. Using the latest...