Veritonic, the audio analytics and research platform, have renewed their partnership with Audacy providing Audacy clients with comprehensive data that can be used to optimise their audio campaigns across radio, streaming and podcast advertising.

Audacy uses Veritonic’s audio-first Brand Lift and AI-powered Creative Measurement solutions to measure the impact of their clients’ audio campaigns on key brand performance metrics. The Veritonic studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall.