“Brenno” tribute page starts with Ray Hadley and Nine Radio Boss Tom Malone
13 March 2021 · News
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Mr Malone emailed Nine Radio staff this morning.
Hi All,
As many of you have no doubt already heard across our stations this morning, it’s a sad day for radio in Australia...
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Tags: Brenno | John Brennan
The words in the above article says it all. Mr Brennan had an innate sense of what makes great radio. In a video tribute to Chris Smith, Mr Brennan comments on what makes a great broadcaster. Amongst the attributes are: listening to the caller, empathy with the listener, living and reading the news.
Furthermore, according to Mr Brennan, a great broadcaster works in a personal medium and that managers must not treat their audience as a demographic.
Ref: https://www.youtube.com/watch?v=_mz49dPeUs4 at about 2 min 17 seconds.
Since it is rare, according to Mr Brennan that managers go outside the demographic, one can only speculate how the radio medium can survive in the future and how flexible managers can 'deviate' from the norm.
In the late 1950s and early 1960s, the audiences for radio serials and quizzes changed to television. In order for the radio medium to survive, radical changes were need to change the format. It was a two-edged sword, the format changes were going succeed or fail. With some inspiration from the US programming methods during the 1950s and 1960s, Mr Brennan adopted top 40 and talk programming for local 'conditions'. It worked and many stations followed 'suit'.
Given that Mr Brennan had the innate knack for what is a great broadcaster, then based on the video, it did not require looking at a broadcaster conforming to a demographic.
May Mr Brennan's soul, and all the souls that have gone before him rest in peace. May perpetual light shine upon him. Amen.
Thank you,
Anthony of Belfield