Please add yours…
Mr Malone emailed Nine Radio staff this morning.
Hi All,
As many of you have no doubt already heard across our stations this morning, it’s a sad day for radio in Australia with the passing of John Brennan – or Brenno.
Brenno was a legend who through a long career transformed our industry and in particular talk radio, leaving an indelible mark on both 2UE and later 2GB. He understood the power of talk radio and its ability to give ordinary Australians their say, and holding law makers and institutions to account.
Beginning his radio career not long after World War II, as a sports reporter and announcer, he would go on to be Australia’s best radio programmer. In the 1960s he took a struggling 2SM to the top of the ratings with the “Good Guys”, in the 1980s he installed the talent at 2UE who took it to its zenith, and then in the 2000s he would make the move over to 2GB as it too became number one under his guidance.
Brenno had a simple philosophy when it came to what made great talk radio and he was known to say there two basics: to inform and entertain but that hosts should “entertain informingly, inform entertainingly” and he was right. He loved the interaction with callers, and was passionate about news and current affairs keeping copious notes on issues important to every day Australians. Better than anyone he understood the companionship talk radio provided – on weekends, overnights, during holiday periods, and big news stories.
In 2014, Brenno launched his autobiography in which he rightly described himself as a “media godfather”. He had a unique and unrivalled ear for great talent. He coaxed former Wallabies coach and Prime Ministerial speech writer Alan Jones to get behind the microphone, and gave Ray Hadley – a former taxi driver and sports broadcaster – his start on talk back filling in for John Laws. He transformed 2UE in the 80s, and then 2GB in the 2000s.
His ability to recognise and develop radio talent is unlikely to ever be surpassed. The list of talent he nurtured, grew or gave their first starts includes John Stanley, Ben Fordham, Mike Walsh, Ron Casey, Mike Gibson, Stan Zemanek, Peter Frilingos, Jason Morrison, Prue MacSween, and many many others, including straight from school a young Peter Overton.
Personally, I remember putting down tapes at 2UE in the 90s, and leaving them at Brenno’s door seeking his approval for “on air” duties in the newsroom – one of thousands across news and programming who would have done the same thing. In his unique style he would give feedback.. “Tommy my boy, I think another week or so, and you’ll just about have it.”
He was a kind and generous man, with time for everyone, just as comfortable speaking with Prime Ministers as he was with ordinary Australians. He was compassionate, and particularly interested in helping people – from the aged, to the infirmed, and the under privileged.
Brenno’s love of radio was immense. While he would technically ‘retire’ in 2007 he remained passionately involved in talk radio, he would still consult for years to come, and he was still known to call hosts to let them know he was listening or to give them feedback on segments.
Today we will see many tributes rightly flow for a man who has left an incredible legacy in Australian Radio. A father of three, he is survived by his wife Jenny, his son Peter Brennan, who would follow his father and also spend time as program director of 2UE, and son Richard.
We will keep you informed of the details of any memorial, for those who wish to attend.
Launching John Brennan’s biography in 2014, Alan Jones acknowledged Brenno’s “remarkable contribution to Australian life.”
He told guests at the launch that Brenno has the gratitude and respect of so many people in the Australian media, but more than respect, he is “universally loved” for his humility and his dedication to helping his colleagues achieve success. Read our full report of the book launch here
On WSFM’s Jonesy & Amanda, Amanda paid tribute to John Brennan, the man who knew she should be in radio before she did.
Amanda said she was working on The Midday Show with John’s son Peter, which is how she met John who said to her, “you should be on radio”.
Amanda said at the time she remembered thinking, “I don’t know anything about radio, I don’t have any opinions” but John knew she had something to give well before she did.
Please add your tribute in the comments section below or email it to [email protected].
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The words in the above article says it all. Mr Brennan had an innate sense of what makes great radio. In a video tribute to Chris Smith, Mr Brennan comments on what makes a great broadcaster. Amongst the attributes are: listening to the caller, empathy with the listener, living and reading the news.
Furthermore, according to Mr Brennan, a great broadcaster works in a personal medium and that managers must not treat their audience as a demographic.
Ref: https://www.youtube.com/watch?v=_mz49dPeUs4 at about 2 min 17 seconds.
Since it is rare, according to Mr Brennan that managers go outside the demographic, one can only speculate how the radio medium can survive in the future and how flexible managers can 'deviate' from the norm.
In the late 1950s and early 1960s, the audiences for radio serials and quizzes changed to television. In order for the radio medium to survive, radical changes were need to change the format. It was a two-edged sword, the format changes were going succeed or fail. With some inspiration from the US programming methods during the 1950s and 1960s, Mr Brennan adopted top 40 and talk programming for local 'conditions'. It worked and many stations followed 'suit'.
Given that Mr Brennan had the innate knack for what is a great broadcaster, then based on the video, it did not require looking at a broadcaster conforming to a demographic.
May Mr Brennan's soul, and all the souls that have gone before him rest in peace. May perpetual light shine upon him. Amen.
Thank you,
Anthony of Belfield