Media for the individual. It’s called radio isn’t it?

So James Packer reckons media of the future will be much more individualised. Perhaps he has forgotten that radio already is.

And with the coming of digital radio, even more individualised intereactive features will be available to radio consumers.

But of course the points he made at the ASTRA Conference do have relevance to the radio industry as well, because he was pointing out the miriad of other devices and delivery mechanisms, such as podcasts and vodcasts, that are competing for consumers eyes and ears.

Is Packer right?

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