5 September 2012 by Abe Udy, Director @ Abe's Audio. Radio advertising is a powerful way to talk one-on-one with each listener, regardless of where they are, or what they're...
24 August 2012 by Abe Udy, Director @ Abe's Audio. Directed voiceover sessions can help make ads really stand out, because you get to communicate to the voice exactly the...
30 July 2012 Directing voiceover talent can result in a producer getting their best work. Even the most professional voice-overs who record remote sessions and self-direct themselves on...
20 July 2012 I was reading the Sydney Morning Herald yesterday and saw a review on a new mobile app, LaDiDa. I quote..."Can't carry a note? Neither can...
9 July 2012 We all want our ads to stand out on air, so here are a few ideas that might spark some creative magic in your script writing. from...
15 June 2012 Marketing guru Seth Godin blogged this week on seven marketing sins, and shared what he thought businesses should not be doing with their marketing. There's some gold...
7 June 2012 Radio Imaging is the glue that sticks a radio station together... but often it’s the last thing planned for in the yearly budgeting and staffing...
31 May 2012 Here's a great quote from Tom Peters:"Too many people risk their life savings on a not very original idea. No, I don't mean that you have...
10 May 2012 The difference between a good voiceover and a great voiceover is actually a lot less than you might think. When I'm talking with a would-be...
3 May 2012 Music is quite often the last thing applied to a commercial, but I wonder if it should be the first. The track selected for an ad...
16 April 2012 The days of having a week to script, plan, voice and produce an ad. The days of being able to direct a voice in the booth...
10 April 2012 This week we are joined by a new contributor, Abe Udy, principal of Abe's Audio, one of Australia's leading sound production studios. As you may...
