A new technique for reaching goals
A few years ago I read the book, “Switch”. I came across it in my library again and it reminded me of one of the important lessons contained in it. Chip and Dan Heath talk about change and how we each can accomplish it.
One of the concepts that hit home with me was using what they call “Action Triggers”.
Our environment can reinforce or deter our habits. Habits can be good or bad. We say we have established a “habit” when our actions occur on autopilot. If we are to change these actions, we must change our habits. And, our habits are centered in our environment.
“Action Triggers” are used to help us establish new habits.
Although changing our environment can help us change a habit, it is often hard to move our office or home. But, we can change habits by altering our mindset using an “action trigger”.
Take prospecting. Many of us put off prospecting because we view it as unpleasant. Give yourself an “action trigger”.
“Tomorrow, when I pour myself a cup of coffee, I will make 5 new prospecting calls.”
The coffee becomes the trigger for the calls.
Some of us find it difficult to make time for planning our weeks.
“I’ll plan my week in my study on Sunday evenings after the kids are in bed.”
The kids going to bed triggers that it’s time to plan the week.
Preloading the decision as to where and when you will do a particular activity increases the likelihood that you will get it done. It sets up an “instant habit”.
The next time you need to establish a new action specify where and when you will do it. Give yourself an “action trigger”. Science and self-help combine to help you to reach your goal.
Happy selling!
Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She is a regular contributor to radioinfo.
Pat has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents.
Pat is the author of two books, “A Roadmap to Success in High Dollar Broadcast Sales” and “Successful Broadcast Sales: Thriving in Change”.
Pat has five times been named one of Radio Ink’s Most Influential Women in Radio.